Last August I spent every Wednesday night for a month with my good friend Fredara. Each morning we’d get up and talk about new technology, new businesses, men (she even had me signing up for e-harmony) over my infamous spinach and mango smoothies. One of the mornings that we were talking about business, we started talking about beauty sampling programs and it hit me almost immediately. I had to do this for the natural hair community. Sure, there was sampling already happening but I wanted something that I would love – something wonderfully attractive. I always felt like other groups of women have a different experience with their beauty products; they experience things luxuriously and high-end. That is what I wanted for curlBOX. I wanted something that not only looked good but felt good when it showed up on your doorstep.
A few months later we launched and Essence.com was the first to spread the news. We shipped the very first curlBOX on February 7th and I watched one of the the very first review videos for it and the joy coming through that video let me know that I was spot on with creating the “experience.”
Here we are nearly a year from my “idea” and 6 months away from the first curlBOX. In an effort to enhance the curlBOX experience, I worked with an incredibly special group of people to lay out the all-new curlBLOG. They all have worked with me from day one so they understand the passion and energy that I put into the brand each and everyday. Please understand that this was designed with you in mind. I wanted you to have something different. I wanted a place that dials in positivity because true beauty is in your attitude. I wanted something aesthetically pleasing … fun and light. It’s hair – it’s our crown but it doesn’t have to take up so much of our lives.
Like curlBOX, I sincerely hope that you enjoy the all-new curlBLOG. We’ll be adding more and more content and making a few tweaks so bear with us. We have to have you on here and using the blog in order to make it perfect. I want to thank my team for pulling this together and putting up with me (I can be something else to deal with because I know exactly what I like and I always want it earlier than I say *lol*). I also want to say WHAT UP to a very special crew – they are known on internet as:
Now lets set this thing OFF!
myleik teele | founder & ceo “chief experience officer” | curlBOX